1. Introduction to
Google Analytics
Presentation to
North Carolina State University Web Developers
Thursday, June 3rd 2010
Nick Young
@usaussie
http://oitdesign.ncsu.edu
2. The Great Collector in the Sky
Who your visitors are
Where they came from
What browser they used
What they looked at
how long they looked at stuff
3. "Who" your visitors are (IP Address)
"I can tell you haven't been here before."
"Awww...you use Time Warner. So sorry."
"See,we're
NOT blocked
in China!"
4. Where they came from (Referrer)
Which sites have links to my site?
I'm still listed on Altavista.
Money Well Spent!
5. What browser? (Browser String)
4 Netscape Communicator visits!
My site is Win98 Optimized
Who has Shockwave installed?
My users really like their Blackberry Hurls?
4-bit color schemes coming back!
6. What they looked at & how long
"I swear...people LOVE Flash Intros
(with big loading
status bars)"
We need some
"more like this"
buttons
7. Get started in a 3 easy steps
1 website + 1 google account
+ ability to visit
analytics.google.com
8. Create a new profile
"Profile" == collection of pages you want to track
9. Copy your tracking code
You'll need either the whole thing
or
just the UA string for use in modules/plugins
10. Where do I put the code?
What Google says:
"Immediately after the opening <body> tag "
12. Modules/Plugins: Could it BE any easier?
Drupal:
drupal.org/project/google_analytics
Wordpress:
search plugins for "google analytics"
choose a highly rated plugin
17. Track Individual Outbound Links
<a href="http://foo.com" onClick="javascript:
pageTracker._trackPageview(’/outgoing/foo.
com’);">Go Here</a>
Shows up in Content report as outgoing/foo.com
(drill down through /outbound)
Just change /outgoing/foo.com to however you
want it to show up in your reports
19. 50 Resources for Google Analytics:
go.ncsu.edu/l3ege9
This presentation:
go.ncsu.edu/l3fseq
(those are both L's)
Thanks!
Nick Young / @usaussie
http://oitdesign.ncsu.edu
