Next Level Marketing Strategies for Local, Niche Meat Businesses
April 4, 2023 @ 8:00 am - 5:00 pm
Next Level Marketing Strategies for Local, Niche Meat Businesses:
A Pasture-Based Local Meat Intensive
Join NC Choices and industry experts from across the country for a one-day series of workshops focused on better, smarter, faster ways to sell local, niche meat and reach your profit goals. Topics will cover advanced marketing strategies for beef, pork, sheep, and poultry producers.
Date: April 4, 2023
Location:
N.C. A&T State University Farm Pavilion
3020 McConnell Road
Greensboro, NC, 27401
Tickets: Space is limited. Register here.
Expect a full day of packed sessions and featured addresses from Mr. Oliver Lee Mincey: Re-envisioning the business mindset in today’s labor market and Dr. Jennifer Martin: Maximizing potential for superior meat.
Keynote Speakers
Oliver Lee Mincey
Workplace and Leadership Coach
With over 30 years of operations and HR management experience, Oliver is a business coach and consultant who enthusiastically helps organizations create, build, and sustain high performing teams that get exceptional work done and on time.
Oliver started his career in operations management honing his leadership and ability to manage the performance and results of large teams at some of the most admired companies in the world including Coca-Cola, Walt Disney Company, NBC/Universal and Live Nation Entertainment.
In 2007, he was acknowledged for his natural talent in HR when he became the manager of training and development at a Six Flags park located in the San Francisco Bay Area. A few months later he was promoted to Human Resources Director supporting a team of over 2,000 employees, heading up training, recruiting and staffing, work-force optimization, employee relations, total rewards, and health and safety. Since then, he continued his career journey in various senior HR leadership roles for both mid-sized and multi-billion-dollar organizations, including most recently, Belcampo Meat Company.
Today, Oliver is co-founder of S+O Coaching LLC – Workplace & Leadership Coaching and Consulting, a company that focuses on and helps small and mid-sized organizations solve their people, process and culture challenges.
He currently commutes between Los Angeles and the San Francisco Bay Area for both business and spending time with his life and business partner, Sonali along with their 5 amazingly terrific children.
Contact: 510.435.2347 oliver@splusocoaching.com
Jennifer Martin, PhD.
Meat Specialist and Assistant Professor
Colorado State University
Dr. Jennifer Martin is an Associate Professor in Meat Safety and Quality and Meat Extension Specialist in the Department of Animal Sciences at Colorado State University. She is originally from Central Texas and received her M.S. (2010) and Ph.D. (2014) from Texas Tech University before joining the Colorado State University faculty in the Spring of 2015. Jennifer has an active research program focusing on the quality and safety of meat and related products. Martin’s program specifically seeks to explore opportunities and the development of solutions with and for industry stakeholders. In addition to research, Jennifer works closely with meat and livestock industry members across Colorado and nation. Jennifer also serves as the co-leader for the Upskilling Initiative, a workforce development and innovative educational program within the College of Agricultural Sciences which seeks to provide novel career pathways for the agri-food industries. She also plays an active role in on campus programs, including the Provost’s Council for Engagement, Faculty Council, and numerous Department and University committees.
Craig McAnsh
Native Marketing
Craig is an experienced leader in the advertising, marketing and media industries. He is the founder and owner of Native Marketing and has been widely recognized for his strategic, non-traditional approach to solving problems and creating opportunities that build brands and business. Over his career, working for clients and agencies of all sizes, he has demonstrated success creating connections between consumers and brands by generating big ideas that leverage the power of culture. Craig has experience working on
various food and farm clients including Hickory Nut Gap Farms, Good Meat Project, and Grassfed Alliance. Additionally, McAnsh has global brand and marketing experience working with McDonald’s Corp., Cartoon Network,
American Heart Association, Walgreens, Turner, Coca-Cola, Best Buy, Ford, Campari/SKYY, DC United, SylvanSport, World Pancreatic Cancer Coalition, Chase Bank, HomeTrust Bank, and many more brands across a variety of industries.
Other Speakers and Panelists
| 8:30 | ||
| 8:35 | Dr. Jennifer Martin, Colorado State University Regardless of species, proper management and nutrition are critical to maximizing the genetic potential of your animals. Dr. Martin will provide an insightful look into managing your animals for the successful production of quality meats. |
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| 9:35 | ||
| 9:45 | Matt LeRoux, Cornell University The best marketing plans start with correctly identifying your target customer. Learn how the target consumer guides marketing decision and makes marketing easier. This session will teach you to make efficient use of your marketing hours and dollars through strategy. |
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| 10:35 | ||
| 11:05 | Casey Roe, Casey Roe Marketing Nowadays, service providers have made it easier than ever for farmers to create online stores and access new customers. However, not all platforms are created equal. Join this panel discussion on how to make the most of this online opportunity. | Matt LeRoux, Cornell University & Lee Menius, NC Choices Freezer meat programs, selling meat in quarters/halves/wholes, have been around since the dawn of freezers but over the years customers have changed and so have the opportunities. In this session, we'll discuss how to rethink bulk meat sales and broaden your customer base. |
| 11:55 | Associate Dean Cooperative Extension at North Carolina Agricultural and Technical State University |
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| 12:30 | Oliver Lee Mincey, S&O Coaching LLC Whether you're running a small farm or a fortune 500 company the single most important factor in building an engaged and high-performing team is the quality of the management. In his talk, Oliver will share the 5 traits great managers utilize to help their team do exceptional work. |
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| 1:35 | Casey Roe, Casey Roe Marketing Social media has become one of the easiest ways to reach customers in a cost-effective manner but doing it successfully requires careful planning and thought. This session will explore how to make the most of your online efforts to connect with customers through these outlets. | Lee Menius, NC Choices An understanding of finances is at the heart of any successful business. In this session, we will take a look at allocating farm costs across enterprises in your meat and livestock businesses to help you develop a successful pricing strategy. |
| 2:20 | ||
| 2:50 | Dr Weaver, NC State University; Dr Poore, NC State University; Atiq Chaudhry, Chaudhry Halal Meats. Niche meat markets aren't limited to farmers markets and farm stores anymore. There are increasing ways to add value to live animals through local, ethnic or religious markets, and regional branded programs. This session will take a look at these emerging opportunities in NC. | Matt LeRoux, Cornell University Effective pricing is an essential part of running a successful business. In this session, Matt LeRoux will cover how to use data from your point of sales system to improve marketing, adjust prices, manage inventory, and ultimately maximize your profit potential. |
| 3:35 | ||
| 4:00 | Craig McAnsh, Native Marketing Marketing and sales go hand in hand and you can’t have one without the other. In this session, we will connect the dots to illustrate how a well thought out and executed marketing plan can directly impact your sales and help build a solid business. |
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